Foursquare will be doling out team-themed Super Bowl badges to Steelers and Packers fans who check in to the promoted venue and include the name of a team in their shouts. Foursquare users at the game can unlock a special Super Bowl XLV badge if they check in to the stadium.
More importantly, every unlocked badge comes with a unique redemption code that badge holders can use for a 20% discount on select merchandise at NFLShop.com.
Doritos is well known for its Crash the Super Bowl ad competition, which lets consumers square off against Madison Avenue. They're taking it a step further in 2012. A consumer-created spot will air alongside a spot made by The Lonely Island-the comedy troupe of Akiva Schaffer, Jorma Taccone, and Andy Samberg-during next year's game. If the consumer spot tops the USA Today Ad Meter, the creator will get $1 million and the chance to work with The Lonely Island on a future project.